A major foreign bank has an opening for a marketing/communications professional to manage communications programs in the U.S. This position will help develop and communicate the bank’s key marketing messages to stakeholders – clients, prospects, employees, and others.
Write/edit external marketing/communications documents, including press releases, deal announcements, Internet content, client presentation decks, and other marketing collateral.
Write/edit internal marketing/communications documents, including intranet content, employee newsletters, senior management communications and memoranda.
Handle and evaluate all incoming media inquiries the bank receives in the U.S. Manage media request database and track media articles once they appear.
Develop and execute tactics that raise visibility in the media. Develop and cultivate relationships with appropriate press contacts at relevant national trade, financial and business publications.
Identify and coordinate company sponsorships and presence at industry trade shows, conferences, and events. Maintain sponsorship budget and analyze ROI.
Identify and coordinate appropriate regional advertisements.
WHAT WE ARE LOOKING FOR:
College degree in communications, marketing, business or related field
Minimum of three to four years marketing/communications experience; preferably in financial services
Superior communications skills - interpersonal, written and verbal
Strong media relations experience
Accomplished writer; experience necessary in distilling complicated financial transactions/terminology into understandable and readable lay terminology (writing samples required)
Experience with PowerPoint; ability to apply and maintain brand/corporate design standards across various collateral materials
Excellent organization skills; ability to manage multiple complex tasks simultaneously and meet deadlines
Experience with web-based communications strongly preferred
